Tracking setup

The tracking infrastructure involves several tools, that have a specific role:

Google Tag Manager : script injection, centralization of events and publication to 1 or several tracking softwares
Amplitude : 1 of those tracking softwares, collecting the events and taking care of user identification across devices and locations
Hyperaktiv : segmentation of users, hyper-personalization and automation in order to increase your signups and conversions

There are four steps, it takes only a few minutes :