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Installation of Google Tag Manager

Read this : Setup and install GTM.

It is recommended to create only one web container for both the website and the webapp. In case of mobile apps, there should be 1 container for iOS, another one for Android. We might also need a “server” container later, but let’s see.

Follow the installation guide for both the website and the webapp. You can test that the container is deployed properly using the “Preview” in GTM, both on the website and the webapp. The tag assistant should confirm that the container is deployed by displaying the message “Tag Assistant Connected” You might need to disable any adblocker in the webbrowser, cause they might block GTM script from being executed.

In case there is already some hard-coded tags implemented, we recommend to migrate the existing tags to Google Tag Manager, and then remove the old hard-coded tracking tags.

In case of a website built with a CMS, the installation might be a bit different ; read below.

Installation with a CMS

If you’re using a CMS (Content Management System), the installation of Google Tag Manager is specific.

Bubble

Bubble offers the possibility to customize the header and the body only if you have a paid subscription. You can also use a (free) plugin

In-house feature

  1. Go to “Settings” > “SEO / metatags”
  2. In section “SEO settings”, you can customize the header and body

With a (free) plugin

  1. Install this plugin in your Bubble project
  2. Go to “Plugins”, and set your GTM container id (for example GTM-12345678) in “GTM Container ID (headers)”

Framer

  1. In Google Tag Manager, open the container you want to associate with your website (create one if none exists for this website), and click on Admin, then Install Google Tag Manager ; keep this window open
  2. In Framer, go to Site Settings / General, and scroll down to Custom Code
  3. Copy the script for the <head> section from Google Tag Manager, and paste it in Framer configuration page
  4. Copy the script for the <body> section from Google Tag Manager, and paste it in Framer configuration page
  5. Publish the Framer website
  6. In Google Tag Manager, test the installation.

Webflow

Here is the documentation

Next step »

2. Amplitude with GTM

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