User identification

As soon as your user is identified, their email should be pushed to Hyperaktiv and all tracking softwares. This usually happens on signup and login.

Push events to Google Tag Manager

Signup

After a successful signup, add this piece of Javascript :

dataLayer.push({
  'event': 'signup',
  'provider': 'email',
  'user_email': 'johndoe@gmail.com',
  'user_id': '123456789'
});

(Replace “email” by “google” or any other SSO provider, “user_email” by the email of the user and “user_id” by the internal identifier of a user inside your product)

Login

After a successful login, add this piece of Javascript :

dataLayer.push({
  'event': 'login',
  'provider': 'email',
  'user_email': 'johndoe@gmail.com',
  'user_id': '123456789'
});

Send events from GTM to Amplitude

Triggers

Create the following triggers with type Custom event :

• “Event - signup” :
  • Event name : signup
• “Event - login” :
  • Event name : login

Variables

Create the following variables with type Data Layer Variable :

• “datalayer - provider”
  • Data Layer Variable Name : provider
• “datalayer - user_email”
  • Data Layer Variable Name : user_email
• “datalayer - user_id”
  • Data Layer Variable Name : user_id

Tags

Create the following tags with type Amplitude Analytics Browser SDK :

• “Amplitude - ‘signup’” :
  • Tag type : Track Event (track)
  • Event type : signup
  • Individual Event Properties :
    • Property Name : provider
    • Property Value : {{datalayer - provider}}
  • Triggering : Event - signup
• “Amplitude - ‘login’” :
  • Tag type : Track Event (track)
  • Event type : login
  • Individual Event Properties :
    • Property Name : provider
    • Property Value : {{datalayer - provider}}
  • Triggering : Event - login
• “Amplitude - setUserId” :
  • Tag type : Set User ID (setUserId)
  • User ID : {{datalayer - user_id}}
  • Triggering : Event - signup and Event - login
• “Amplitude - identify” :
  • Tag type : Set User Properties (identify)
  • Operation :
    • Method Call : Set
    • User Property : user_email
    • Value : {{datalayer - user_email}}
  • Triggering : Event - signup and Event - login

Logout

It is recommended to also track your users logging out, so the session time can be computed with more accuracy.

Push events to Google Tag Manager

When your user logs out, add this piece of Javascript :

dataLayer.push({
  'event': 'logout'
});

Send events from GTM to Amplitude

Triggers

Create the following triggers with type Custom event :

• “Event - logout” :
  • Event name : logout

Tags

Create the following tags with type Amplitude Analytics Browser SDK :

• “Amplitude - reset” :
  • Tag type : Reset User (reset)
  • Triggering : Event - logout

Everything is now ready. Just use the “Preview” mode in GTM to check that all events are properly captured by GTM.

Next step »

User activation