Amplitude with GTM
Initialisation
Amplitude’s script has to be “loaded” by Google Tag Manager each time a user navigates in your website / webapp.
In Google Tag Manager, create the following tags with type Amplitude Analytics Browser SDK :
- “Amplitude - init” :
- Tag type :
Initialize (init) - API Key :
{{Amplitude - API key}} - Triggering :
Initialisation - All Pages
- Tag type :
Session tracking
By default, session tracking is activated : we strongly recommend to keep it activated.
EU projects
If your Amplitude project is in the EU, check the “EU” checkbox in the tag configuration.
Testing
Use the “Preview” mode in GTM to check that Amplitude is well initialized in all pages. In Amplitude’s real time view, you should see some events.
Troubleshooting
Depending on the technology of your website / webapp, it might happen that the “Amplitude - init” tag is not triggered on all pages. This is a common issue when only a part of the page is updated (SPA, ajax, reactive apps…). In that case, try to use the History Change trigger instead of Initialisation - All Pages