User trial

Most B2B SaaS business offer a trial to their users. In that case, Hyperaktiv offers the possibility to monitor key metrics related to trials (signup to trial average time, trial rate, trial to conversion rate, etc)

Push event to Google Tag Manager

When your user started a trial, add this piece of Javascript :

dataLayer.push({
 'event': 'trial'
 });

Send event from GTM to Amplitude

Triggers

Create the following triggers with type Custom event :

• “Event - trial” :
  • Event name : trial

Create as many triggers as you have activation events

Tags

Create the following tags with type Amplitude Analytics Browser SDK :

• “Amplitude - ‘trial’” :
  • Tag type : Track Event (track)
  • Event type : trial
  • Triggering : Event - trial

Next step »

Custom events