Custom events

Push event to Google Tag Manager

On every specific action that you consider worth being tracked, add this piece of Javascript :

dataLayer.push({
  'event': 'my custom event'
});

You can also add event properties if you want.

Send event from GTM to Amplitude

Triggers

Create 1 trigger per event with type Custom event :

• “Event - my custom event” :
  • Event name : my custom event

Create as many triggers as you have activation events.

Tags

Create 1 tag with type Amplitude Analytics Browser SDK :

• “Amplitude - Custom events” :
  • Tag type : Track Event (track)
  • Event type : {{Event}}
  • Triggering : Event - my custom event and all other custom event triggers

Everything is now ready. Just use the “Preview” mode in GTM to check that all events are properly captured by GTM.